What’s in Our Food? – Addressing Obesity Prevention Through Front-Of-Package Labelling

Your doctor has advised you to reduce your sugar consumption. You are told to cut down on your saturated fat intake, too. Not to mention completely avoiding something called trans fats. Unsure of what you should do, you phone a nutritionist friend, who provides some advice for reading the labels on packaged foods.

Nevertheless, your most recent trip to the local supermarket could politely be described as frustrating. Why?

First, you picked up a packet of your family’s usual choice of breakfast cereal. As advised, you searched for its nutritional content. You found it, tucked away on the side of the package, yet when you try to read it, you are faced with a bunch of technical terms next to a slew of meaningless numbers – in the tiniest of prints. Undeterred, you then !picked up a different brand of breakfast cereal, but that package had much of its information printed in some foreign language. Frankly, you’re still not even sure which one! So then you looked at yet another brand. But that was even less helpful. It didn’t contain any nutrient-related information at all! Reluctantly, you decide to stick with your usual brand. And regrettably, the rest of that day’s search for meaningful nutrition information goes no better.