The Heart Foundation of Jamaica (HFJ) and the Ministry of Health, Jamaica Moves with technical support from Vital Strategies launched its second obesity prevention campaign today (February 13, 2018) at the Spanish Court Hotel. Entitled “Dad Knows Best”, the new campaign shows the important role parents play in ensuring their children develop healthy habits. The campaign is part of the HFJ’s Global Health Advocacy Project to tackle issues concerning obesity in Jamaica.
The campaign is designed to increase awareness of the harms of sugary drinks to children and prompt parents and guardians to purchase healthier options for themselves and their children. The “Dad Knows Best” campaign will run on TV, radio, print, billboards and social media.